Analytics
/

Mixpanel

Using the Mixpanel analytics plugin

Integration with Mixpanel for analytics

This analytics plugin will load Mixpanel's client side tracking script into your application and send custom events, page views, and identify visitors inside Mixpanel.

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Installation

Install analytics and @analytics/mixpanel packages

npm install analytics
npm install @analytics/mixpanel

How to use

The @analytics/mixpanel package works in the browser. To use, install the package, include in your project and initialize the plugin with analytics.

Below is an example of how to use the browser plugin.

import Analytics from 'analytics'
import mixpanelPlugin from '@analytics/mixpanel'

const analytics = Analytics({
  app: 'awesome-app',
  plugins: [
    mixpanelPlugin({
      token: 'abcdef123'
    })
  ]
})

/* Track a page view */
analytics.page()

/* Track a custom event */
analytics.track('cartCheckout', {
  item: 'pink socks',
  price: 20
})

/* Identify a visitor */
analytics.identify('user-id-xyz', {
  firstName: 'bill',
  lastName: 'murray'
})

After initializing analytics with the mixpanelPlugin plugin, data will be sent into Mixpanel whenever analytics.identify, analytics.page, or analytics.track are called.

See additional implementation examples for more details on using in your project.

Platforms Supported

The @analytics/mixpanel package works in the browser

Browser usage

The Mixpanel client side browser plugin works with these analytic api methods:

Browser API

import Analytics from 'analytics'
import mixpanelPlugin from '@analytics/mixpanel'

const analytics = Analytics({
  app: 'awesome-app',
  plugins: [
    mixpanelPlugin({
      token: 'abcdef123'
    })
  ]
})

Configuration options for browser

Optiondescription
token
required - string		The mixpanel token associated to a mixpanel project
options
optional - object		The mixpanel init options https://github.com/mixpanel/mixpanel-js/blob/8b2e1f7b/src/mixpanel-core.js#L87-L110
pageEvent
optional - string		Event name to use for page() events (default to page path)
customScriptSrc
optional - string		Load mixpanel script from custom source

Additional examples

Below are additional implementation examples.

Using in HTML

Below is an example of importing via the unpkg CDN. Please note this will pull in the latest version of the package.

<!DOCTYPE html>
<html>
  <head>
    <title>Using @analytics/mixpanel in HTML</title>
    <script src="https://unpkg.com/analytics/dist/analytics.min.js"></script>
    <script src="https://unpkg.com/@analytics/mixpanel/dist/@analytics/mixpanel.min.js"></script>
    <script type="text/javascript">
      /* Initialize analytics */
      var Analytics = _analytics.init({
        app: 'my-app-name',
        plugins: [
          analyticsMixpanel({
            token: 'abcdef123'
          })
        ]
      })

      /* Track a page view */
      analytics.page()

      /* Track a custom event */
      analytics.track('cartCheckout', {
        item: 'pink socks',
        price: 20
      })

      /* Identify a visitor */
      analytics.identify('user-id-xyz', {
        firstName: 'bill',
        lastName: 'murray'
      })
    </script>
  </head>
  <body>
    ....
  </body>
</html>
Using in HTML via ES Modules

Using @analytics/mixpanel in ESM modules.

<!DOCTYPE html>
<html>
  <head>
    <title>Using @analytics/mixpanel in HTML via ESModules</title>
    <script>
      // Polyfill process.
      // **Note**: Because `import`s are hoisted, we need a separate, prior <script> block.
      window.process = window.process || { env: { NODE_ENV: 'production' } }
    </script>
    <script type="module">
      import analytics from 'https://unpkg.com/analytics/lib/analytics.browser.es.js?module'
      import analyticsMixpanel from 'https://unpkg.com/@analytics/mixpanel/lib/analytics-plugin-mixpanel.browser.es.js?module'
      /* Initialize analytics */
      const Analytics = analytics({
        app: 'analytics-html-demo',
        debug: true,
        plugins: [
          analyticsMixpanel({
            token: 'abcdef123'
          })
          // ... add any other third party analytics plugins
        ]
      })

      /* Track a page view */
      analytics.page()

      /* Track a custom event */
      analytics.track('cartCheckout', {
        item: 'pink socks',
        price: 20
      })

      /* Identify a visitor */
      analytics.identify('user-id-xyz', {
        firstName: 'bill',
        lastName: 'murray'
      })
    </script>
  </head>
  <body>
    ....
  </body>
</html>